We acknowledge that we cannot end the poverty cycle in every community on our own. It is a task that is overwhelmingly larger than all the efforts of all the organisations tackling it put together. We can only hope to do our collective best by working with other organisations, or participating in the social programs of our corporate partners.

Tackling the poverty cycle in different communities presents different challenges because of the different needs and priorities, and there is no single magic pill to solve all problems for everyone. Some communities may require us to start at education, others at training and economic empowerment, while an entire region elsewhere may need us to tackle it at the hunger and malnutrition phase. Whatever the mission, the ultimate goal of any program is to transform lives by removing the most debilitating factor that propagates the poverty cycle for that community or region.


The three key areas of intervention (break points) in our simplified model of the Poverty Cycle will be at:

  1. preventing hunger and malnutrition
  2. providing and improving access to education and training
  3. empower adults with economic opportunities

There are numerous private and non-governmental organisations that are working to break the poverty cycle of impoverished communities around the world with their highly-successful programs, each with their own unique solution to provide intervention at the various break points.

With so many different programs that are available for inspired individuals to get involved with, we are tempted to participate in as many of them as possible. However, to keep true to our motto of allowing our associates to do well while doing good: so that they could eventually do more, we decided to adopt our corporate partner program which sets up a complete value chain that supplies nutritious meals to help eradicate child malnutrition in impoverished communities and in regions affected by natural disasters and armed conflicts.

It works like this…

Firstly, impoverished or poor rural communities are identified for social and economic assistance. Hunger and malnutrition (break point #1) are then targeted to improve the overall health of the communities. Clean water harvesting; sanitation and general hygiene knowledge may also be taught to help the populace reach a higher level of sustainable communal health.

In the meantime, adults are also taught and trained in agriculture and natural resource management based on the local environment and available infrastructures (break point #2). Depending on the soil and weather conditions, specific crops types are then cultivated and the community begins to take on a farming identity.

At harvest, the crops are completely purchased from the community. This provides the much-needed economic empowerment to the farmers and their families (break point #3). At this point, the lives of at least two generations within the community are being transformed and subsequently, the poverty cycle of that community will soon be eradicated.

Ingredients derived from the harvested crops are then formulated into well-balanced meals that are rich in natural macronutrients and micronutrients, which help to promote healthy physical and mental growths in both adults and children.

The value chain is completed when we, as business associates, purchase and commercially distribute these meal packages to other organisations that use them in their own poverty eradication programs.

Contact us for further details on how this program works.